What is the purpose of communication if in
the end nothing changes?
Communication can be used to further your
advocacy goals. It is one of the many tactics
that you use to reach your end policy goals. I
design coordinated and creative advocacy
campaigns that draw upon many different
communication tools to enable you to create
awareness, mobilize people and ultimately
|Writing, editing and still
I write articles, edit reports and identify
stories that matter and have impact.
Whether it is features or hard news, I make your
story come alive with an engaging tone that will
keep readers interested and yearning for more.
Images speak 1000 words. I combine
compelling images with powerful story telling.
|Public Affairs & Media Relations
Who do you approach when you want your
issue to be noticed and discussed in a public
How do you handle a media crisis?
How do you organize a successful VIP visit?
You need a wide network of personal contacts and
a persuasive argument that rises above
everything else that is going on. I shape your
news angle and create the platform you need to
position your issue with a variety of key
Together with you, I think through the
logistical details required to host and to
maximize a VIP visit.
What is development communication?
Development Communication, simply defined, is
the use of communication to promote social
development. More specifically, it refers to the
practice of systematically applying the
processes, strategies, and principles of
communication to bring about positive social
Development communication is not about
fundraising but about being accountable,
transparent and open to sharing lessons learned.
There is so much good work being done out there
but unfortunately, very little of it is known
beyond a limited group of practitioners and
I document what you do without over
simplifying your core messages.
|Behavior Change Communication
Whether you want to launch an effective campaign
to increase immunization rates or encourage
people to avoid engaging in unprotected sex, you
need to combine communications tactics with a
deep understanding of the socio-cultural context
you operate in. Social marketing strategies are
at the core of this programmatic approach.
Behavior Change Communication is about being
creative in delivering your messages, knowing
how to reach your audience, identifying your
allies and your potential gate keepers,
measuring impact and knowing whether or not your
message has indeed been internalized.
I design powerful and compelling social
marketing strategies that are specific to a
particular socio-cultural context.
I developed this poster, with the assistance of local artists, as part of a communication campaign in
Ethiopia aimed at discouraging harmful traditional practices, including female circumcision, early marriage, and tribal scarring.
Training and Capacity Building
Donít you wish that your staff on the
ground could help you document your work on a
What makes a good story?
What makes for a powerful image?
Is your staff ready to host a media visit?
People in development agencies and corporate
headquarters often struggle with retrieving
human interest stories from the most dangerous
places on earth. Another common reaction is to
panic when the media approaches their staff on
I offer a four-days training course on
writing and photography skills that will open up
peopleís creative streak and build capacity from
the bottom-up. I offer tailor-made media
training sessions to meet the needs of your
|Proposal Writing and
You have a project that you know is worth
funding but now you need to convince your
potential donors about it.
I write powerful
proposals that succinctly explain what your
program is, what the objectives are, how you are
going to achieve them and how people will be
better off because of your project.